In business and life, we continuously try to influence others' thinking and decisions to achieve the outcomes we desire, whether in sales, negotiations, or collaborations. Simultaneously, others are also doing the same to us. In this interactive session, Dr. Soyer will distill research and applications to identify and discuss different ways of persuading others, ranging from quick-and-manipulative to slower-yet-motivating. He'll also consider methods on how we could defend ourselves better from outside influencers, when needed.

1 hour masterclass, followed by “Vino Español”.

Tuesday June 10, 2025 | 19:30

Casa Club, Madrid

Members: 20€

Non Members: 40€